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Shopping ads expose your brand's products in a visual element on SERPs, which includes brand name and pricing.
Google shopping ads spend is up 31% in Q2 2018 year-on-year.
However, these are industries selling high-ticket items, so higher CPA’s are to be expected and are generally offset by a high value per customer.
Here are some things to keep in mind if your CPA is so high that you’re not getting a strong return on your Ad Words ad spend: This report is based on a sample of 14,197 US-based Word Stream client accounts in all verticals (representing over 0 million in aggregate Ad Words spend) who were advertising on Google Ad Words’ Search and Display networks between August 2017 and January 2018.
We've summarised the most important (and surprising) statistics below: The use of Google Shopping ads for ecommerce and online retailers is vital.Advocacy and nonprofit groups are lucky to have an average cost per click under , likely as a result of the max CPC bid Google Grant advertisers have to set on all of their keywords.Notice that most industries have pretty inexpensive costs on the Google Display Network.Dating and Personals businesses boast the highest CTRs in search, coming in just over 6 percent, while Travel and Hospitality companies also enjoy high search CTRs (possibly due to travel ad formats with strong visual appeal).As of 2018, the industries with the lowest average click-through rates including Technology, B2B, and Consumer Services.
These are areas where consumers have a ton of choice and can be very picky.