Whitty & Carr (2006) has predicted that online dating population will only increase. Martellozzo, E.(2012) Online Child Sexual Abuse: Grooming, Policing and Child Protection in a Multi-Media World, Abingdon, Routledge. Research shows greater number of people becoming single parents, higher emphasises on careers at a younger age, including regular relocations, and technology becoming so advanced (Whitty & Carr, 2006), alternatives methods to meeting people has become easier. Reeve (2009) defines motivation as the energy, intensity and direction behind the behaviour of a individual.The motivation to use the internet has become increasingly popular to find all types of relationships.One in ten singles are using the internet or mobile applications to find partners (Madden & Lenhart, 2006).Specific websites have been designed to target certain relationships including heterosexual, homosexual, transgender, casual sex, and fetish/fantasy relationships.Martin Seligman explains happiness is key to one's well-being and life satisfaction through strong dependent networks of relationships; family, friends, coworkers, and partners. Seligman explains, when we are alone, we lose perspective on the world and must depend on relationships to remain grounded. Maslow's hierarchy of needs - "five stages" Human need for interpersonal relationships can impact the individual's ability to form and maintain all emotionally significant relationships.
Individual's online are encourages to interact with non-verbal cues such as self-disclosure and checklists, to have a more positive outcome with online dating.
Once the need is satisfied then an individual will pursue a new need.
For example, once a basic physiological need, such as sex, is satisfied the individual moves his/her focus to safety and so on.
Tay & Diener (2011) studied the importance of human needs using Maslow’s hierarchy of needs theory.
Over a five year period from 2005, 60,865 participants in 123 countries were surveyed about the importance of their needs.
As the needs at earlier stages have already been met (Coupland, 2000), individuals are seeking to satisfy nurturing relationship and activities to greater their self-actualisation - final "stage" of Maslow's hierarchy.